How Collective Delusions Begin, Spread, and Finally Die
Mass delusions don't all die the same way. The termination mechanism has to match what's sustaining the belief — and getting it wrong can make things worse.
The strange, surprising, and sometimes irrational ways the human mind actually works — cognitive quirks, behavioral science, and the psychology behind why we do what we do.
Mass delusions don't all die the same way. The termination mechanism has to match what's sustaining the belief — and getting it wrong can make things worse.